Case studies
They didn’t just design a product — they truly understood our brand and brought it to life.
— Nicolai Sørensen
A complete UX/UI transformation for a SaaS startup looking to simplify personal finance.
Project Overview
Finolyza is a financial technology startup offering tools for everyday users to track budgets, analyze spending, and plan their financial future. As the company expanded its user base, it became clear that the original platform design lacked clarity, focus, and accessibility—especially for non-tech-savvy users. The leadership team approached our agency with the goal of creating a more intuitive and engaging product experience that reflected their evolving brand identity and met modern SaaS usability standards.
Details
Client: Finolyza
Industry: FinTech / SaaS
Location: New York, USA
Timeline: 6 Weeks
Project Type: SaaS Platform Redesign
Platform: Web App (Responsive Design)
The Problem They Faced
Be specific and measurable if possible.
Client Need: Finolyza, a growing fintech SaaS startup, needed a full redesign of their budgeting
Our Role: We conducted UX research, created a clean and intuitive UI, and built a scalable design system
Challenges Solved: Simplified complex dashboards, restructured onboarding, and improved the information hierarchy
The insights revealed that users struggled with dashboard navigation, budgeting setup
Our Solution
Our Approach & What We Did
UX Research: User interviews & competitor analysis
Design System: Created scalable, brand-aligned UI components
UI Design: Built intuitive dashboards and onboarding flows
Collaboration: Weekly reviews with client for agile improvements
Working in weekly sprints with the Finolyza product team, we delivered a fully responsive design system in Figma that could scale with their roadmap.
Results
The redesign of Finolyza’s platform had a profound effect on both the user experience and the company’s key business metrics. By focusing on clarity, accessibility, and brand consistency, the new design empowered users to better understand and manage their finances—leading to increased trust and engagement. The onboarding process was streamlined, reducing friction for new users and improving trial-to-paid conversions. Internally, the design system we built enabled Finolyza’s development team to maintain consistency and speed up their production cycles.
Key Outcomes:
+65% Increase in User Engagement: Users were spendingmore time navigating through dashboards and exploring advanced features.
+35% Improvement in Trial-to-Paid Conversions: A simplified onboarding experience reduced confusion and increased sign-up success.
+50% Faster Design-to-Development Handoff: Thanks to the reusable design system and responsive components we provided.
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